{"id":22163,"date":"2020-04-18T10:47:37","date_gmt":"2020-04-18T10:47:37","guid":{"rendered":"https:\/\/www.jobma.com\/blog\/?p=22163"},"modified":"2021-07-14T09:02:48","modified_gmt":"2021-07-14T09:02:48","slug":"7-tips-to-use-social-media-for-recruitment","status":"publish","type":"post","link":"https:\/\/testing.jobma.com\/blog\/7-tips-to-use-social-media-for-recruitment\/","title":{"rendered":"7 Tips to use Social Media for Recruitment"},"content":{"rendered":"\n<p>Social\nmedia has changed the way we live our lives \u2013 the ways we get our daily\nupdates, the way we get our information, the way we keep in touch with our\nfriends and family, pretty much just everything. The use of social media across\nthe globe is ever-increasing. Let\u2019s quickly go through some noteworthy\nstatistics before we talk about the use of social media for recruitment \u2013 <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There are around <a href=\"https:\/\/www.oberlo.in\/blog\/social-media-marketing-statistics\">3.5 million social media users<\/a> today, that\u2019s\n45% of the world population*.<\/li><li>According to a study around 90% of Millennials, 77% of Generation X,\nand 48% of Baby Boomers are active social media users.<\/li><li><a href=\"https:\/\/www.postbeyond.com\/blog\/6-social-media-recruiting-statistics\/\">84% of\norganizations&nbsp;<\/a>are\ncurrently using social media for recruitment.<\/li><li>A study\nfrom the Aberdeen Group revealed that&nbsp;<a href=\"https:\/\/www.careerprofiles.com\/blog\/hiring-innovative-talent\/11-social-media-recruiting-statistics-to-make-you-rethink-your-current-strategies\/\">73 percent of\nmillennials<\/a>&nbsp;(18-34 age group) found their last position through\na social media platform<\/li><\/ul>\n\n\n\n<p><em>We\u2019ve reached that point where social\nmedia recruiting isn\u2019t just a luxury anymore- it\u2019s a must-have strategy for any\nsort of successful recruiting to be done by organizations.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jobma.com\/blog\/wp-content\/uploads\/2020\/05\/7-Tips-to-use-Social-Media-for-Recruitment.png\" alt=\"\" class=\"wp-image-22322\" width=\"426\" height=\"272\" srcset=\"https:\/\/testing.jobma.com\/blog\/wp-content\/uploads\/2020\/05\/7-Tips-to-use-Social-Media-for-Recruitment.png 1024w, https:\/\/testing.jobma.com\/blog\/wp-content\/uploads\/2020\/05\/7-Tips-to-use-Social-Media-for-Recruitment-300x192.png 300w, https:\/\/testing.jobma.com\/blog\/wp-content\/uploads\/2020\/05\/7-Tips-to-use-Social-Media-for-Recruitment-768x491.png 768w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><\/figure><\/div>\n\n\n\n<p>Now,\nlet\u2019s talk about some benefits of social media that\u2019ll help you with your <a href=\"https:\/\/www.greenthumbs.in\/talent-search.php\">talent search<\/a> &#8211;<\/p>\n\n\n\n<p>Social\nmedia is a vital channel for sourcing relevant individuals and promoting\ncompany culture. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reaching out to passive candidates &#8211; Nearly&nbsp;<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/demographics-why-customer-follow-brands-social-media\">82% of <\/a>companies&nbsp;currently use social media in order to successfully recruit passive job candidates. Social media is the best way possible to find and\nconnect with passive candidates. LinkedIn is essentially useful here, as it\ngives you an access to reach out to professionals across industry, company and\njob categories.<\/li><li>Get certain details even before receiving the\nresume \u2013 People these days are very particular about updating their career\ndetails on social media. You can view a person\u2019s complete work and education\nprofile on LinkedIn, and also sometimes on Facebook.<\/li><li>Find the right culture fit &#8211; Social media gives\nyou a chance to learn what a person\u2019s hobbies, interests are or what kind of a\npersonality do they have. Thus, you can identify candidates who are both skilled and also a good fit for your organization at the same\ntime.<\/li><li>Save Money \u2013 To start with, you can use social\nmedia for recruiting at no extra cost, social media recruiting is completely\nfree. And later, depending on your requirement, etc, you could promote job\nopenings through paid campaigns.<\/li><\/ul>\n\n\n\n<p>Recruiters and hiring managers are\nalways looking for ways to source the most qualified, talented pool of\napplicants and they can leverage social media for exactly this.<\/p>\n\n\n\n<p>Moving\non from the benefits of social media recruiting, a.k.a social recruiting or social\nhiring; how do you find the right person for a particular job role using\nsocial media? While most organizations are using social media to recruit\ncandidates, not all of these organizations are doing it successfully. Let\u2019s\nlook at what can you do better at this front &#8211; <\/p>\n\n\n\n<p><strong>1. Optimize Your Company Page &#8211; <\/strong>Figure out what you want\npeople\/candidates to see about you in the first go. The text\/description you\nwrite at your social media handles matters a lot. This is what is picked up by\nGoogle to show in its search results. Therefore, write a brief main message\ncapturing all the major information about your company. Additionally, include\nkeywords that you think people would use to find businesses like yours while\nsearching on Google or other search engines<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>Promote\nYour Company Culture &#8211;<\/strong> Share content that\nhighlights your company as a great place to work. This will help you attract\ncandidates organically. People love talking about companies with unique\ncultures so this type of content often gets a lot of impressions and shares.\nMoreover, the people working with your organization are the best source for\nsharing insights on your organizational culture authentically on social media.\nEncourage and promote your employees to talk about the brand they work for,\nmake it easy for them to share their honest opinions, company related insights,\nupdates, events, town halls, etc. showcasing what\nit&#8217;s like to work with your organization.<\/p>\n\n\n\n<p><strong>3. Keep a Tab On Your Social Media\nStanding &#8211; <\/strong>It\u2019s important for companies to not just exist on social media, i.e. just\nhave pages on \u2013 on LinkedIn, Facebook, Twitter, etc. but also, make their\npresence felt. What\u2019s needed is to run an audit on your social media\nvisibility. For eg. How many followers do you have on your LinkedIn company\npage, how frequently do you put up content on social media pages, etc. The key\nis to actively engage with people on social media. There are several online\ntools available out there that can help you monitor social media presence for\nopportunities for content sharing, connecting with employees and potential\nhires, and also look out for problems that need to be fixed, etc.<\/p>\n\n\n\n<p><strong><em>Quick\nTip #1 &#8211; Using hashtags is a great way to get your job openings in front of\ncandidates who you would want to apply. <\/em><\/strong><\/p>\n\n\n\n<p><strong>4. Have you tried Instagram?<\/strong> &#8211; Sharing on Facebook\nisn\u2019t the same as it used to be earlier. These days, gaining attention on\nFacebook without paying makes it challenging for many companies. Instagram, on\nthe other hand, has the&nbsp;highest user engagement&nbsp;among any of the top\nsocial media, even greater than Facebook and Twitter. It\u2019s a great place for\ngetting your employer brand noticed, especially, keeping the millennials and generation\nZ in mind.<\/p>\n\n\n\n<p><strong>5. Try Out a Social Media Recruiting\nSoftware.<\/strong>\nOne of the easiest methods to streamline all of the social media recruiting\nthat you do is to make use of an online software program that can simplify the\nentire exercise for you. You can use an online software and sync all social\nmedia handles of your company, schedule job posts, automate responses, and much\nmore. Some of the popular social media recruiting software are Hootsuite,\nBuffer, Jobvite, Recruiterbox, Greenhouse, etc. Try one of these out today.<\/p>\n\n\n\n<p><strong>6. Use Your Employee\u2019s Social Media\nPower \u2013<\/strong>\nYou\u2019ll surely have some employees who have strong social media visibility and\nactivity levels, leverage your employees\u2019 social media power. Ask your\nemployees to share job posts and related content on their social media networks\nas well. This will get you more eyeballs, more views, more engagement, more\ncoverage and all of this organically. It will increase your probability of\nreaching out to relevant talent. <\/p>\n\n\n\n<p><strong><em>Quick Tip #2\n\u2013 LinkedIn comes in as a very useful platform, when you\u2019re recruiting for some\nniche and senior level positions.<\/em><\/strong><\/p>\n\n\n\n<p><strong>7. Give It a Personal Touch<\/strong> \u2013 When candidates respond\nto a job post you put up, make sure to respond to a potential candidate and be\npersonable in your conversation, make it engaging. You will need to earn their\ninterest, especially if they are passive job seekers, who are difficult to\nattract.<\/p>\n\n\n\n<p><strong>Conclusion \u2013 <\/strong><\/p>\n\n\n\n<p>Social media recruiting helps an employer find the right talent,\nunderstand if these potential hires will be a good role fit and a good culture\nfit. However, what\u2019s also to be focused upon is that &#8211; what might work for one company, may not work for\nanother. Therefore, be very sure of what will be the best social media strategy\nfor you to use; what will be the best social media platform for you to post\njobs on. Design a social media recruiting strategy that makes sense for your\ncompany and the roles you\u2019re hiring for. Make social media recruiting an\nextended support exercise that runs in addition to your current recruiting\nprocess. <\/p>\n\n\n\n<p><strong><em>You can link your social media accounts to Jobma.\nThat lets you post your jobs to your social media directly from Jobma.\nCandidates can then do video interviews by clicking on those job postings.<\/em><\/strong><\/p>\n\n\n\n<p>Author: <\/p>\n\n\n\n<p>Dr.\nNeha Manchanda is a founding team member of <a href=\"https:\/\/www.greenthumbs.in\/\">GreenThumbs<\/a>. She\nis an Organizational Psychologist &amp; experienced Executive Search\nconsultant. She has been a strategic partner to numerous global and Indian conglomerates,\nhelping them identify and recruit top talent for their businesses. Over the\nlast decade, she has successfully helped close several key positions at\nleadership levels. She also serves on interview and selection panels of various\ncompanies and institutions.<\/p>\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"social-media-2\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1587206857\"\r\n\t            data-title=\"7 Tips to use Social Media for Recruitment\" \r\n\t            data-home=\"https:\/\/testing.jobma.com\/blog\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Social media has changed the way we live our lives \u2013 the ways we get our daily updates, the way we get our information, the way we keep in touch with our friends and family, pretty much just everything. The use of social media across the globe is ever-increasing. Let\u2019s quickly go through some noteworthy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[360],"tags":[],"class_list":["post-22163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2"],"_links":{"self":[{"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/22163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/comments?post=22163"}],"version-history":[{"count":3,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/22163\/revisions"}],"predecessor-version":[{"id":24441,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/posts\/22163\/revisions\/24441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/media\/22169"}],"wp:attachment":[{"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/media?parent=22163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/categories?post=22163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.jobma.com\/blog\/wp-json\/wp\/v2\/tags?post=22163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}