UK-based University
The UK-based University of Art & Design
Overview of the Institution
The prestigious postgraduate institution in London, UK, is dedicated to art, design, communication, and humanities. Ranked as one of the world’s top universities of art and design, this educational institute boasts a rich history, renowned alumni, and exceptional graduate employment rates. With a global reach, the college promotes creative talent through research, knowledge exchange, and rigorous postgraduate programs.
Challenges They Faced
- Inefficient Interview Scheduling: Traditionally relying on live video interviews, the college struggled to accommodate the diverse time zones of their scholarship applicants and a geographically dispersed selection panel. Scheduling posed a significant logistical hurdle.
- Limited Candidate Expression: Paper application processes failed to capture the passion and personality of candidates. Extensive written materials made it difficult for the panel to engage with applicants and truly assess their potential.
- Panel Engagement: Live interviews demanded specific time commitments from the selection panel, potentially impacting their schedules and enthusiasm.
Objectives They Set
- Streamline Scheduling: The institute aimed to find a solution that facilitated interviews regardless of location or time zone, ensuring a smoother and more efficient process.
- Enhance Candidate Expression: They sought a platform that allowed applicants to showcase their passion and personality beyond written applications, providing a more holistic assessment.
- Improve Panel Experience: The goal was to minimize scheduling demands on the panel while offering flexibility in reviewing candidates.
The Solution: Jobma
The client implemented the Jobma solution utilizing asynchronous video interviews. This innovative approach involved pre-recorded video questions answered by candidates at their convenience. The solution offered several key benefits:
Scheduling Flexibility
Candidates could record responses independently, eliminating time zone conflicts and scheduling hassles.
Enhanced Candidate Expression
Video interviews allowed applicants to showcase their personality, enthusiasm, and communication skills, providing a richer picture beyond the written text.
Improved Panel Experience
The panel enjoyed greater flexibility in reviewing interviews and sharing feedback at their convenience, streamlining their participation in the selection process.
High Response Rate
All long-listed candidates participated in the video interviews, demonstrating a higher level of engagement compared to traditional application methods.
Enthusiasm and Passion Captured
The selection panel found video interviews invaluable for assessing the candidate's personality and passion, which weren't adequately conveyed through written applications. One applicant's enthusiasm, for example, shone through significantly more in the video than on paper, ultimately impressing the panel.
Positive Feedback
Both candidates and the selection panel lauded the new process. Candidates appreciated the flexibility, while the panel praised the system's ease of use, professionalism, and alignment with their busy schedules.
Enhanced Brand Image
The innovative application of video interviewing technology reflected well on the brand as a forward-thinking institution, potentially attracting more scholarship applicants and donors seeking a modern approach to selection.
End Results
Our client’s experience demonstrates the transformative power of asynchronous video interviews in the scholarship selection process. This technology streamlines scheduling, allows for a more comprehensive assessment of candidates, and encourages a positive experience for both applicants and selection panels.
Quick Stats
70%
Reduced pre-screening time by
75%
Portion of virtual interviews conducted in a month
As the global institute continues its pursuit of excellence, asynchronous video interviews will be vital in attracting and selecting the most talented future artists and designers.